Good Hair Cats
Cyber Week
Back to Skin School
JJBOXX Rebrand
Staycation
UGC Photography
Social Reels
Cozy Club
About Me
CLIENT: VERSED
CREATIVE DIRECTOR: CATE WHITE
ART DIRECTOR: OLIVIA YAO
DESIGNER: DEMITRIA VALASAKOS
CONTENT CREATOR: TWO LOST KIDS
Every year, Versed runs a campaign for Black Friday and Cyber Monday. This year, we wanted to try a new look for the campaign, deviating from our usual branded lock-up. The idea that came to mind was movie marathons, as it aligns with what people typically do during the long holiday break. I led the visuals with guidance from the creative director and art director, collaborating with our in-house designer to generate ideas for the campaign. To capture a nostalgic aesthetic reminiscent of vintage commercials, we incorporated grainy film effects and used colors inspired by scenes from old commercials. Each sale has a distinct lock-up to differentiate from each other while maintaining consistency with the brand's core fonts and colors for recognition