Good Hair Cats
Cyber Week
Back to Skin School
JJBOXX Rebrand
Staycation
UGC Photography
Social Reels
Cozy Club
About Me
CLIENT: VERSED
ART DIRECTOR: OLIVIA YAO
DESIGNER: DEMITRIA VALASAKOS
This campaign ran for the last quarter of the year as a sale for Back to School. I worked together with the art director and in-house designer to expand the lead artwork for the campaign. Our challenge was to improve visual engagement across our digital platforms. As the school theme is not usually perceived as fun, the solution was to incorporate small, enjoyable elements such as paper, stickers, and markers throughout the campaign to generate excitment.